project

MASAR

Client: MASAR Business Legal Advisors
Year: 2026
Project Type: UI/UX Design, Web Development, Creative Direction, Strategy, Digital Design
Stack: SvelteKit, Svelte, Typescript, Tailwind CSS, Prismic CMS, GSAP, Nodejs
Visit: masarlawfirm.com

overview

Bilingual site for a Cairo firm that advises companies on business law — Arabic and English as equal locales.

challenge

MASAR earns its fee before a dispute exists, which is the hardest thing to sell from a list of services, and most of the companies it advises sign in Arabic, not English.

approach

A SvelteKit and Prismic build entered by sector rather than by service, with Arabic as a first-class locale rather than a stylesheet patch: logical properties throughout, Madani Arabic beside Cabinet Grotesk, forest and clay on ivory.

outcome

Six solutions and five sectors, each arriving in Arabic and English at the same standard, positioning MASAR as the legal partner a growing company keeps rather than the practice it calls afterwards.