Strategy / Full-time
Brand Strategist
Set the direction for the brand work we ship, through research, positioning and voice in Arabic and English.
Cairo, Egypt / Hybrid / Mid / Posted Mar 28, 2026 / Compensation: Discussed in the first conversation
About the role
You will lead brand strategy on our identity projects. You run discovery, build the positioning and write the brief the design team works from.
Our best brand work happens when strategy and design push on each other from the first week. You will be in the room for that, alongside the designers.
Our clients are in Egypt, Saudi Arabia and France, and most brands we build speak Arabic and English. You will shape how they sound in both.
What you'll do
- Lead brand discovery through research, audits and stakeholder interviews.
- Develop and defend positioning for new and existing brands.
- Write the strategic brief that design works from.
- Own brand voice in Arabic, English and Egyptian colloquial.
- Present to senior decision makers with confidence.
What we're looking for
- 4+ years in brand strategy at an agency, in-house or consultancy.
- A portfolio of strategy decks. We read them closely.
- Strong written English and working Arabic.
- Comfort working next to designers while leaving the design to them.
Nice to have
- Background in qualitative research.
- Experience naming products or companies.
What we offer
- Real client work from your first month, for brands in Egypt, Saudi Arabia and France.
- Bilingual projects in Arabic and English.
- You work directly with the studio leads.
- Hybrid, based in Cairo.
Stack
- Brand Strategy
- Positioning
- Naming
- Research
- Workshop Facilitation
Ready to apply?
