Strategy / Full-time
Brand Strategist
Set the direction for the brand work we ship — research, voice, positioning, the deck the client hangs onto for years.
Cairo, Egypt / Hybrid / Mid / Posted Mar 28, 2026 / Compensation — Competitive
About the role
You will lead brand strategy on three to five concurrent engagements — running discovery, building the positioning argument, and writing the brief that the design team works from. We are not a strategy-first studio, but our best brand work is the work where strategy and design were arguing with each other from week one. You will be one half of that argument.
What you'll do
- Lead brand discovery — research, audits, stakeholder interviews.
- Develop and defend positioning for new and existing brands.
- Write the strategic brief that design works from.
- Own the brand voice across a brand's three languages (Arabic, English, Egyptian colloquial).
- Present to senior stakeholders, including some who know more than you do.
What we're looking for
- 4+ years in brand strategy at agency, in-house, or consultancy.
- A portfolio of strategy decks — yes, we read them.
- Strong written English; working Arabic.
- Comfort being in the room when design happens, and not telling them what to do.
Nice to have
- Background in qualitative research.
- Past experience naming things (products, companies, anything).
What we offer
- Hybrid Cairo, with strong opinions about which days are which.
- Annual conference + research-trip budget.
- Profit-share after year one.
Stack
- Brand Strategy
- Positioning
- Naming
- Research
- Workshop Facilitation
Ready to apply?