Content & Production — Content that looks like the brand, every week.

Both. Most projects start with a creative direction: the mood, the references, the shot list and how the content will be used across the website, ads and social. Then we produce it. If you already have a creative team, we can execute their direction; if you have only a product and a deadline, we take it from the idea to the final files.

In our studio in Cairo for product, packshot and tabletop work, on location anywhere in Egypt for brand, hospitality, real estate and lifestyle content, and abroad when a project needs it. For clients outside Egypt we also produce remotely: you ship the product, we shoot to an agreed brief and send back files within days.

A product or packshot shoot is usually one day with edited files within a week. A brand shoot or campaign runs one to three shoot days after a week or two of pre-production, with final images and video in two to three weeks. Social reels on a retainer are delivered in weekly batches. Rush turnarounds are possible when we plan them together.

It depends on the format, the number of shoot days, the crew and equipment and the amount of post-production. A one-day product shoot, a two-day brand campaign and a monthly retainer of reels sit in different ranges. We send a fixed quote per shoot or a monthly fee for retainers, always broken down so you can see what each element costs.

You receive full commercial rights to use the content across your website, social, ads, packaging and print, in Egypt and abroad, with no time limit. The only usual exception is talent: models and voice-over artists are licensed for an agreed period and territory, which we state clearly in the quote so there are no surprises later.

Yes. Models, hair and makeup, food and prop stylists, set builders, voice-over artists in Arabic and English, and location scouting are all arranged by our production team and included in the quote. You approve the casting and location before the shoot day, and we handle permits, releases and logistics.

Yes, and we plan for it. Reels, TikToks and stories are shot vertical from the start with hooks, pacing and captions built for the feed, not cropped from a landscape film afterwards. A single shoot day can produce a month of posts when it is planned that way, which is the basis of our monthly content retainers.

Yes. Captions, hooks, on-screen text and scripts are written in the brand voice, in Egyptian Arabic and English as needed, by the same team that planned the shoot. Content that is written and shot together performs better than a great image with a caption added at the last minute.

A monthly content plan, a set number of shoot days, an agreed volume of edited photos, reels and stories, captions in both languages and a shared calendar so your team sees what is coming. Volumes scale up or down per month, and unused shoot days roll over once, so a quiet month is not wasted.

Yes, that is the point of a content team that also does branding. We work from your guidelines, or from the ones we designed for you, so the colours, framing, typography and tone stay consistent across every post. If your brand has no visual language for content yet, we define one in the first month and keep it in a living style guide.

Yes. Animated logos and brand idents, explainer videos, product animations, data visualisations, social templates with motion, lower thirds and subtitles, and animated versions of your identity for the website and ads. Motion work is scoped per second of finished animation, and a script and storyboard are approved before animation starts.

The products or the location, your brand guidelines if you have them, a rough idea of where the content will be used and any references you like or dislike. We turn that into a creative direction and shot list you approve before the day. A decision-maker on set, or reachable during the shoot, keeps everything moving.

Every image is delivered in web-optimised and full-resolution versions, cropped for each platform you use: product pages, Instagram feed and stories, Meta and Google ads, and print when needed. Video comes in vertical and horizontal cuts with and without subtitles, in the codecs and durations each platform wants. Files are organised and shared in a folder you own.

Yes, and it works best when production and marketing are planned together. We produce the images, reels and videos in the variations a paid campaign needs, hooks and formats included, and the same team that runs your ads reads the performance data and briefs the next shoot around what actually converted.