Product Photography in Cairo

The work fits brands whose images do the selling because the buyer cannot touch the product. In practice that means:

Most of a shoot happens before the camera comes out. We agree a shot list per product: which angles, which details and which crops each placement needs, from the product page and collection grid to Instagram posts and ad formats. Then the products get prepared. Fabric is steamed, glass and metal are cleaned, stray stickers come off. A dent or a fingerprint costs seconds on set and much longer in retouching.

On set we lock the light, the camera height and the distance for each product type, so a mug shot today matches a mug shot in six months. Packshots, flat lays, detail close-ups and lifestyle scenes are planned as separate setups, not improvised between takes.

Consistency comes first. A grid where every product sits at the same size, on the same background, under the same light reads as a serious store. Colour accuracy comes next: if the navy on screen turns out black in the box, the photo has created a return. We check colour against the physical product during retouching, not after delivery.

Then file weight. Large images slow product pages, especially on mobile data. We export each image at the sizes its placement needs, in modern formats like WebP alongside compressed JPEG, and name files by SKU so they upload cleanly as Shopify product images or into any other platform.

We use AI-assisted backgrounds where they save a location day, and we are clear about where the line sits. The product itself is always photographed for real. AI may extend a backdrop, build a setting around the product or clean up a surface. It never changes the product's shape, colour, material or label, because the buyer is paying for what they see.

Because we also design brands and build stores, we shoot with the layout in mind: room for Arabic and English headlines in ad crops, safe areas for right-to-left layouts, and a style that matches the rest of your visual identity. When a lifestyle scene includes people, we cast people who look like your actual customers in Egypt or the Gulf.