Video Productionin Cairo

Brand films, product videos and short-form reels for Instagram and TikTok, scripted in Arabic and English, shot, edited and delivered in every format your platforms need.

See the work

Video types: Brand films, product videos and reels
Platforms: Instagram, TikTok, YouTube and websites
Languages: Arabic and English scripts and subtitles
You get: Edited files in every platform format

A young woman sitting cross legged on a Cairo rooftop at dusk, laying out blank shot cards between tripods

We plan every shot before the camera comes out.

In short

What does video production in Cairo include?

Video production in Cairo covers concept, scripting, shooting and editing for brand films, product videos and social reels. Scripts are written separately in Arabic and English, every scene is covered for vertical and horizontal crops, and the edit adds colour grading, motion graphics, music and subtitles, delivered in the format each platform expects.

Arabic and English scripts written as original copy
Coverage planned for Instagram, TikTok, YouTube and websites
Subtitles set for viewers watching with the sound off
Monthly content plans with batched shoot days
Motion graphics in your brand's type and colours

A young man in glasses raising a boom microphone on a pole inside an old downtown Cairo apartment

Sound is recorded on set, not rescued later.

Overview

Video production in Cairo covers everything from a single product clip to a full brand film, and the first job is deciding which one you actually need. We plan, script, shoot and edit video for brands that publish on Instagram, TikTok, YouTube and their own websites, in Arabic and English.

Different videos do different jobs

A hand reaching for a gimbal on a table with a camera, phone and small product

Most briefs mix three or four kinds of video without saying so. Separating them early keeps the budget pointed at what will work:

Brand video: a longer piece about who you are, used on your website, in pitches and as a pinned post.
Product video: how the product looks, works and feels, used on product pages and in ads.
Social media reels: short vertical pieces built for the first seconds of attention, published regularly.
Motion graphics: animated type, explainers and branded openers when there is nothing to film or the idea is abstract.

Hands sketching rough storyboard frames in pencil on small cream cards under a desk lamp

It starts with a concept and a script, not a camera. We write scripts in Arabic and English as separate pieces of writing, because a line that works spoken in Egyptian Arabic rarely survives a direct translation, and Gulf audiences expect a different register again. The script becomes a shot list and, for anything complex, a storyboard.

On shoot days we plan for the edit: every scene is covered for vertical and horizontal crops, sound is recorded properly, and product details get their own close-ups. The edit then adds pacing, colour grading, motion graphics, music and subtitles. Subtitles matter more than most brands expect, because a large share of social video is watched with the sound off.

Hands rotating a camera on a tripod from horizontal to vertical in front of a product

One shoot should feed every channel you use, so we plan the coverage for all of them before filming. We deliver each piece in the format its platform expects:

Vertical 9:16 for Instagram Reels, TikTok and stories.
4:5 and 1:1 for feed posts and carousels.
16:9 for YouTube, websites and presentations.
Short cutdowns and hooks for Meta and TikTok ads.

A bearded man in a dark jacket filming the Nile with a small camera from the Corniche at sunset

We treat video as part of the brand, not a one-off. The type, colours and motion style follow your identity, and the same graphic system carries across brand films, product videos and reels. For brands that publish every week, we build monthly content plans: themes, scripts and shoot days batched so a single production day covers several weeks of posting.

We cast people who look like your audience, choose the dialect the script speaks, and set Arabic subtitles right to left with a font chosen for legibility on a phone screen. The result is video that feels local in Cairo and in Riyadh without being remade from scratch for each market.

How we work

Each production runs from concept to platform-ready files, with scripting, shooting and post handled by one team.

We start with where the video will live and what it has to do: explain a product, introduce a brand, drive ad clicks or keep a feed active. From there we propose a concept, a tone and a format plan, and agree which pieces come out of the production, so nobody discovers on shoot day that the vertical cut was never planned.

Services

Video types

Brand films
Product videos
Social media reels for Instagram and TikTok
Ad cutdowns and hooks
Behind-the-scenes and founder pieces

Pre-production

Concept and creative direction
Scripts in Arabic and English
Storyboards and shot lists
Casting and locations

Post-production

Editing and pacing
Colour grading
Motion graphics and animated type
Arabic and English subtitles
Music and sound mix

Ongoing content

Monthly content plans
Batched shoot days
Formats per platform
Content calendars for posting

Brand film, product video or reels?

Most briefs mix several kinds of video. Knowing which one does which job keeps the budget on the pieces that will actually work.

Brand film

Main job: Introduce who you are
Where it lives: Website, pitches and pinned posts
Main format: Horizontal, with vertical cutdowns
Script focus: Story and tone of voice
Production: Casting, locations and a fuller crew
How often: Once, refreshed occasionally

Product video

Main job: Show how the product works
Where it lives: Product pages and ads
Main format: Vertical, square and horizontal
Script focus: Features, details and use
Production: Studio setup and product close-ups
How often: Per product or launch

Social reels

Main job: Hold attention in the feed
Where it lives: Instagram, TikTok and stories
Main format: Vertical first
Script focus: A hook in the opening seconds
Production: Batched shoot days
How often: Regularly, planned monthly

A brand film fits when people need to understand who you are. Product videos fit stores and ads. Reels fit brands that post every week, and one planned shoot can feed all three.

A young editor kneeling on a desk at night laying out blank frames, Nile lights through the window

Every cut is made for where it will play.

Frequently asked

The main drivers are the number of shoot days, the crew size, talent and locations, and how much post-production each piece needs. A product video in a studio with no talent sits at one end. A brand film with actors, several locations and motion graphics sits at the other. Batching reels into monthly shoot days lowers the cost per piece. We quote after the brief and format plan are clear.

Most of the time goes into scripting, approvals and editing rather than filming. Timeline depends on how fast the script is signed off, how many locations and people are involved, and how many rounds of edit notes there are. Short product videos and reels move quickly once a format is set. Brand films with casting and several locations need more lead time.

Yes. For brands that post regularly, we plan a month of content at a time: themes, hooks and scripts, then one or more batched shoot days and an editing schedule. That keeps the look consistent and avoids paying for a full production every time you need a new reel. The plan adjusts based on what performs.

Yes. We write Arabic scripts as original copy, not translations, in Egyptian Arabic, Gulf dialect or Modern Standard Arabic depending on the audience. Subtitles are set right to left in a font chosen to read clearly on a phone, and we deliver Arabic and English versions of the same piece when you publish in both.

Final edited files in every format agreed in the plan, typically vertical for reels and TikTok, square or 4:5 for feeds and horizontal for YouTube and websites. Each comes with subtitled and clean versions where needed, cover frames, and short cutdowns for ads. File handover and usage are agreed in writing before production starts.

Yes. Some ideas are easier to show than film: a service explained step by step, a data point, a launch announcement or a branded opener. We design and animate these using your brand's type and colours, and they can stand alone or be cut into filmed pieces so the whole channel shares one visual system.

Planning a video or reels?

Tell us where the video will live and what it has to do, and we will come back with a concept and format plan.

Keep exploring

Video Productionin Cairo

What does video production in Cairo include?

Different videos do different jobs

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