Different videos do different jobs
Most briefs mix three or four kinds of video without saying so. Separating them early keeps the budget pointed at what will work:
Brand video: a longer piece about who you are, used on your website, in pitches and as a pinned post.
Product video: how the product looks, works and feels, used on product pages and in ads.
Social media reels: short vertical pieces built for the first seconds of attention, published regularly.
Motion graphics: animated type, explainers and branded openers when there is nothing to film or the idea is abstract.

