Video Production in Cairo

Brand films, product videos and short-form reels for Instagram and TikTok, scripted in Arabic and English, shot, edited and delivered in every format your platforms need.

See the work
Video types
Brand films, product videos and reels
Platforms
Instagram, TikTok, YouTube and websites
Languages
Arabic and English scripts and subtitles
You get
Edited files in every platform format
In short

Video production in Cairo covers concept, scripting, shooting and editing for brand films, product videos and social reels. Scripts are written separately in Arabic and English, every scene is covered for vertical and horizontal crops, and the edit adds colour grading, motion graphics, music and subtitles, delivered in the format each platform expects.

  • Arabic and English scripts written as original copy

  • Coverage planned for Instagram, TikTok, YouTube and websites

  • Subtitles set for viewers watching with the sound off

  • Monthly content plans with batched shoot days

  • Motion graphics in your brand's type and colours

Overview

Video production in Cairo covers everything from a single product clip to a full brand film, and the first job is deciding which one you actually need. We plan, script, shoot and edit video for brands that publish on Instagram, TikTok, YouTube and their own websites, in Arabic and English.

01

Most briefs mix three or four kinds of video without saying so. Separating them early keeps the budget pointed at what will work:

  • Brand video: a longer piece about who you are, used on your website, in pitches and as a pinned post.

  • Product video: how the product looks, works and feels, used on product pages and in ads.

  • Social media reels: short vertical pieces built for the first seconds of attention, published regularly.

  • Motion graphics: animated type, explainers and branded openers when there is nothing to film or the idea is abstract.

02

It starts with a concept and a script, not a camera. We write scripts in Arabic and English as separate pieces of writing, because a line that works spoken in Egyptian Arabic rarely survives a direct translation, and Gulf audiences expect a different register again. The script becomes a shot list and, for anything complex, a storyboard.

On shoot days we plan for the edit: every scene is covered for vertical and horizontal crops, sound is recorded properly, and product details get their own close-ups. The edit then adds pacing, colour grading, motion graphics, music and subtitles. Subtitles matter more than most brands expect, because a large share of social video is watched with the sound off.

03

One shoot should feed every channel you use, so we plan the coverage for all of them before filming. We deliver each piece in the format its platform expects:

  • Vertical 9:16 for Instagram Reels, TikTok and stories.

  • 4:5 and 1:1 for feed posts and carousels.

  • 16:9 for YouTube, websites and presentations.

  • Short cutdowns and hooks for Meta and TikTok ads.

04

We treat video as part of the brand, not a one-off. The type, colours and motion style follow your identity, and the same graphic system carries across brand films, product videos and reels. For brands that publish every week, we build monthly content plans: themes, scripts and shoot days batched so a single production day covers several weeks of posting.

We cast people who look like your audience, choose the dialect the script speaks, and set Arabic subtitles right to left with a font chosen for legibility on a phone screen. The result is video that feels local in Cairo and in Riyadh without being remade from scratch for each market.

Each production runs from concept to platform-ready files, with scripting, shooting and post handled by one team.

We start with where the video will live and what it has to do: explain a product, introduce a brand, drive ad clicks or keep a feed active. From there we propose a concept, a tone and a format plan, and agree which pieces come out of the production, so nobody discovers on shoot day that the vertical cut was never planned.

  • Brand films

  • Product videos

  • Social media reels for Instagram and TikTok

  • Ad cutdowns and hooks

  • Behind-the-scenes and founder pieces

  • Concept and creative direction

  • Scripts in Arabic and English

  • Storyboards and shot lists

  • Casting and locations

  • Editing and pacing

  • Colour grading

  • Motion graphics and animated type

  • Arabic and English subtitles

  • Music and sound mix

  • Monthly content plans

  • Batched shoot days

  • Formats per platform

  • Content calendars for posting

Most briefs mix several kinds of video. Knowing which one does which job keeps the budget on the pieces that will actually work.

Brand film, product video or reels?
Brand filmProduct videoSocial reels
Main jobIntroduce who you areShow how the product worksHold attention in the feed
Where it livesWebsite, pitches and pinned postsProduct pages and adsInstagram, TikTok and stories
Main formatHorizontal, with vertical cutdownsVertical, square and horizontalVertical first
Script focusStory and tone of voiceFeatures, details and useA hook in the opening seconds
ProductionCasting, locations and a fuller crewStudio setup and product close-upsBatched shoot days
How oftenOnce, refreshed occasionallyPer product or launchRegularly, planned monthly

A brand film fits when people need to understand who you are. Product videos fit stores and ads. Reels fit brands that post every week, and one planned shoot can feed all three.

The main drivers are the number of shoot days, the crew size, talent and locations, and how much post-production each piece needs. A product video in a studio with no talent sits at one end. A brand film with actors, several locations and motion graphics sits at the other. Batching reels into monthly shoot days lowers the cost per piece. We quote after the brief and format plan are clear.

Most of the time goes into scripting, approvals and editing rather than filming. Timeline depends on how fast the script is signed off, how many locations and people are involved, and how many rounds of edit notes there are. Short product videos and reels move quickly once a format is set. Brand films with casting and several locations need more lead time.

Yes. For brands that post regularly, we plan a month of content at a time: themes, hooks and scripts, then one or more batched shoot days and an editing schedule. That keeps the look consistent and avoids paying for a full production every time you need a new reel. The plan adjusts based on what performs.

Yes. We write Arabic scripts as original copy, not translations, in Egyptian Arabic, Gulf dialect or Modern Standard Arabic depending on the audience. Subtitles are set right to left in a font chosen to read clearly on a phone, and we deliver Arabic and English versions of the same piece when you publish in both.

Final edited files in every format agreed in the plan, typically vertical for reels and TikTok, square or 4:5 for feeds and horizontal for YouTube and websites. Each comes with subtitled and clean versions where needed, cover frames, and short cutdowns for ads. File handover and usage are agreed in writing before production starts.

Yes. Some ideas are easier to show than film: a service explained step by step, a data point, a launch announcement or a branded opener. We design and animate these using your brand's type and colours, and they can stand alone or be cut into filmed pieces so the whole channel shares one visual system.

Tell us where the video will live and what it has to do, and we will come back with a concept and format plan.

Keep exploring
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    Motion & 3D

    Planning & Copy

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    Brand & lifestyle shoots

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    Architecture & interiors

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    Content & Production — Cairo Studio
  2. Product Photography

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    Retouching

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    Bilingual typography

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    Guidelines and handover

    Arabic and Latin typeface pairing

    Type scales for both scripts

    Mixed language line rules

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    Interface design

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    Frameworks

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    Bilingual and SEO

    Hosting and handover

    Next.js with React and TypeScript

    SvelteKit with TypeScript

    Server rendering and static generation

    API routes and form handling

    Tailwind CSS component systems

  6. Mobile App Development

    (Apps & Platforms)

    App build

    Backend and APIs

    Payments and engagement

    Launch and care

    React Native for iOS and Android

    TypeScript codebase

    Offline states and caching

    Camera, location and media

    Deep links

  7. E-commerce Website Development

    (E-Commerce)

    Platforms and architecture

    Catalog and checkout UX

    Payments and delivery

    Admin and inventory

    WooCommerce development

    Salla and Zid stores

    Headless commerce with Next.js or SvelteKit

    Custom commerce APIs

    Platform migration

  8. Workflow Automation

    (AI & Automation)

    Lead and CRM automation

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    Syncing and reporting

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    Lead capture from forms, ads and WhatsApp

    Routing and assignment rules

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