By Shehab Waleed, Founder, Cairo Studio 3 min read
Branding quotes in Egypt range from a few thousand pounds on a marketplace to six figures from a large agency. Both can be fair. They are not quoting the same thing. Here is what branding cost in Cairo Studio’s 2026 quotes, and what each price includes.
The short answer
A complete brand identity for a small or new business costs about USD 1,500 to 3,000. An identity refresh for an established company, where the logo stays and everything around it is rebuilt and rolled out to reports and templates, costs about USD 6,000 to 10,000. Ongoing design after launch is a monthly cost.
What a full identity includes at USD 1,500 to 3,000
- Brand strategy: positioning, values, audience, voice and tone.
- A logo suite in Arabic and English: primary logo, lockups, wordmark and icon.
- A colour system and Arabic and Latin typography.
- Patterns, graphic elements, iconography and a photography direction.
- Applications such as stationery, a social media kit and packaging.
- Brand guidelines and every source file.
We list every part in What a Full Brand Identity Includes.
What a refresh costs at USD 6,000 to 10,000
Established companies rarely need a new name or logo. They need the identity rebuilt to work everywhere: reports, presentations, the website and signage, in both languages. The cost sits in the templates and rollout files, which is where the team spends its time every day. We explain the difference in Rebrand or Brand Refresh.
What pushes the price up
- Two scripts. A bilingual identity designs Arabic and Latin together, not one after the other.
- Naming. Finding and checking a new name is research work on its own.
- Templates. Report, presentation and document templates in Microsoft 365 or Google Workspace take real build time.
- Packaging. Every product line adds dielines, print checks and supplier files.
- Approvals. Each extra decision maker adds a review round.
Monthly brand design
Once a brand is live, it needs new assets every month. Our Brand Care plan at USD 300 a month keeps templates and guidelines current. Brands that launch something most months use Brand Partner at USD 900 a month, with 20 hours of brand design.
