Social Media Management in Egypt

We start with who you are talking to, on which platform, and what you want them to do. Instagram and TikTok reward different formats, Facebook still reaches audiences the others miss, and LinkedIn matters for B2B. We pick the channels that fit rather than being everywhere at once.

From that come the content pillars, a tone of voice in Arabic and English, and the visual rules that keep the feed recognisably yours.

Each month you get a content calendar to review before anything goes live: posts, carousels, reels and stories, with captions, dates and the goal of each piece. Our content team shoots product and brand photography, video and reels, and produces motion graphics, so the calendar is not limited to stock images and templates.

Arabic captions are written in Arabic, not translated from English. Egyptian audiences respond to Egyptian phrasing, Gulf audiences to their own, and we write for whichever market the account serves.

Comments and messages are where interest turns into a sale or a complaint. We agree response times, tone and escalation rules with you, handle routine questions, and pass orders, leads and sensitive issues to your team fast. Paid social runs alongside the organic plan, not as a separate effort.

Cairo Studio does branding, design, content and marketing under one roof, so the accounts we manage stay consistent with the brand instead of drifting month to month. We have designed and built the brand and website for The Viral Hub, a creative marketing agency in New Cairo, and storefronts for coffee businesses in Egypt such as Dropped and The Coffee Concept. We bring the same design standard to social content.

Reporting is monthly and plain: reach, engagement, follower growth, messages, link clicks, ad spend and what it returned. We explain what worked, what did not, and what changes in next month's calendar.