SaaS and DashboardDevelopment

We build web applications, admin panels and customer portals with the accounts, permissions, data and billing a working product needs behind the interface.

See the work
Builds
Admin panels, customer portals and SaaS products
Stack
TypeScript, SvelteKit or Next.js, Node.js
Billing
Subscriptions on Stripe and Paymob
Languages
Arabic RTL and English interfaces
People moving through an office in an old downtown Cairo apartment with tall shuttered windows

We build for the people who log in daily.

In short

SaaS and dashboard development is building web software people log into daily: admin panels, customer portals, internal tools and subscription products. It includes authentication, roles and permissions, a data model with search and exports, integrations through REST APIs, subscription billing, and the hosting, backups and monitoring that keep the product reliable as usage grows.

  • Roles and permissions that decide who sees and edits what

  • Tables, filters, charts and CSV or PDF exports

  • CRM, ERP and payment integrations through REST APIs

  • Subscription billing on Stripe, or Paymob for Egyptian customers

  • Arabic RTL and English, including tables and date pickers

Grid paper sheets with hand drawn bar shapes laid across a long meeting table

The data model gets sketched before any screen.

Overview

SaaS and dashboard development is about software people log into and use every day, not pages they read once. That changes the priorities. Speed matters on the tenth visit, not only the first. Every screen has to handle empty states, errors and edge cases. And the data underneath has to stay correct as more people and more records arrive.

01

Farida reading a kraft folder in an office stacked with towers of paper files

Most of our platform work falls into three groups. Founders building a subscription product they sell to other businesses. Companies giving their customers a portal to track orders, bookings, documents or accounts. And teams replacing spreadsheets and shared inboxes with internal tools built around how they actually work.

If an off-the-shelf tool fits your process with a few settings changed, use it. Custom web app development makes sense when the workflow is part of what makes your business different, or when you have outgrown a stack of tools that do not talk to each other.

02

Hands taking a tagged key from a wall cabinet of brass hooks

Every serious web application shares the same foundations. Getting them right early is cheaper than retrofitting them once customers depend on the product.

  • Authentication, teams and invitations, with roles and permissions that decide who sees and edits what.

  • A data model that matches your business, with search, filters, exports and an audit trail of changes.

  • Integrations through REST APIs with your CRM, payment provider, ERP or the tools your customers already use.

  • Subscription billing with plans, trials, invoices and failed-payment handling through Stripe, or Paymob for Egyptian customers.

  • Hosting, backups, error tracking and monitoring, so problems surface before your users report them.

03

Graph paper with pencil columns and empty boxes on a drafting table, a hand brushing it

A good dashboard answers the question its user opened it for, without making them hunt. Tables load fast and stay readable with thousands of rows. Charts show what changed and why it matters. Forms validate clearly and never lose what someone typed. Permissions are predictable, so an admin can trust that a viewer cannot delete anything.

For products used in Egypt, Saudi Arabia and the Gulf, Arabic support is often part of the brief. Dense interfaces like tables, filters and forms are the hardest to mirror for right-to-left, so we design both directions together instead of flipping a finished English layout.

04

A young woman pinning a blank card onto a wall of planning cards

We design and engineer as one team, working in TypeScript with SvelteKit, Next.js or React on the front end and Node.js with MongoDB behind REST APIs. We start from the workflows and the data, not the screens, then ship in releases that put working software in front of real users early. Each release is deployed to a staging environment first, so you test changes on your own data before your customers see them. You own the code, the infrastructure accounts and the data from day one.

The parts every dashboard, portal or SaaS product depends on, built in five stages.

We sit with the people who will use the product and map what they do today: the steps, the handoffs, the spreadsheets and the workarounds. From that we define the user roles, the core records and the few workflows the first release must handle well. Everything else goes on a list for later releases.

  • Authentication and teams

  • Roles and permissions

  • Multi-tenant accounts

  • Audit logs

  • Arabic RTL and English

  • Data modeling in MongoDB

  • Tables, search and filters

  • Charts and reporting

  • CSV and PDF exports

  • Notifications and email

  • REST APIs

  • CRM and ERP connections

  • Subscription billing with Stripe

  • Paymob for Egyptian customers

  • Webhooks

  • Node.js backends

  • Hosting and deployment

  • Backups

  • Error tracking and monitoring

  • Ongoing maintenance

Not every workflow needs custom software. These are the three realistic routes for a dashboard, portal or internal tool, and where each one holds up.

Fit to your workflow

Built around your process

Time to start using

Longest, delivered in releases

Ownership

You own the code and data

Integrations

Any system with an API

Arabic RTL support

Designed in from the start

Growth in data and users

Planned in the data model

Ongoing upkeep

Your team or a maintenance partner

Fit to your workflow

You adapt to the tool

Time to start using

Fastest, sign up and configure

Ownership

Vendor owns the software

Integrations

Those the vendor supports

Arabic RTL support

Varies by vendor

Growth in data and users

Handled by the vendor

Ongoing upkeep

Included in the subscription

Fit to your workflow

Close, within the platform's limits

Time to start using

Fast for simple workflows

Ownership

Platform holds the app logic

Integrations

Connectors the platform offers

Arabic RTL support

Often partial

Growth in data and users

Can slow as records grow

Ongoing upkeep

Light, inside the platform

Use off-the-shelf when a tool fits your process with minor changes. No-code suits simple internal workflows and early tests. Build custom when the workflow is your edge or the software is your product.

Shehab sliding a hard drive into a small backup box on a Cairo rooftop at dusk

Backups and monitoring are set up before launch.

Mostly the number of user roles and workflows, the complexity of the data, and how many systems the product connects to. Subscription billing, multi-tenant accounts, Arabic and English support, and data migration from an old system each add work. We scope the first release around the workflows that matter most and quote from there, rather than pricing a full feature list upfront.

It depends on scope, integrations and how ready your data is. A focused internal tool moves faster than a multi-tenant SaaS product with billing. Integrations with older systems can add time if their APIs are limited. We plan in releases, so you get working software early and the product keeps growing after launch instead of waiting for one big delivery.

If an existing tool fits your process with minor changes, use it, and we will tell you so. Custom makes sense when the workflow is part of your competitive edge, when you are selling the software itself, or when you are paying for several tools that still leave gaps. We can also build a custom layer that connects tools you already pay for.

Yes. We build plans, trials, upgrades, invoices and failed-payment handling, usually on Stripe for international customers and Paymob for customers paying in Egypt. Billing state drives access inside the app, so a lapsed subscription or a downgraded plan changes what a user can do automatically, without manual work from your team.

You do. The code lives in your repository, the hosting and database accounts are registered to you, and the data belongs to your business. We document the setup so another team can pick it up. If you later hire in-house engineers, they inherit a codebase written in mainstream tools like TypeScript, Node.js and MongoDB.

Yes. We build admin panels and customer portals in Arabic and English with full right-to-left layouts, including the hard parts: data tables, filters, date pickers and charts. Users switch language from their profile, and numbers, dates and currencies follow the format of the language they choose.

Walk us through how your team works today. We will map the workflows and data a first release should cover.

Keep exploring

  1. Apps & Platforms

    (Service)

    Web Apps & SaaS

    Mobile Apps

    Backend & Data

    Integrations & Operations

    Next.js & SvelteKit apps

    Multi-tenant SaaS

    Customer & partner portals

    Booking & listing platforms

    Marketplaces

    A young woman with curly hair testing an app on a phone, more test phones lined up on the desk

  2. Mobile App Development

    (Apps & Platforms)

    App build

    Backend and APIs

    Payments and engagement

    Launch and care

    React Native for iOS and Android

    TypeScript codebase

    Offline states and caching

    Camera, location and media

    Deep links

    A young woman with a black bob walking down a Zamalek street at dusk, phone in one hand, coffee in the other

  3. Bilingual Brand Identity

    (Branding & Identity)

    Bilingual typography

    Visual system

    Templates

    Guidelines and handover

    Arabic and Latin typeface pairing

    Type scales for both scripts

    Mixed language line rules

    Font licensing checks

    A young designer leaning over a studio table, sliding a large periwinkle sheet of black brush strokes

  4. Mobile App Design

    (UI/UX & Product Design)

    Research and scope

    Flows and prototypes

    Interface design

    Systems and handoff

    User interviews

    Reviews of competing apps

    First version feature priorities

    Success criteria for each flow

    A young man in glasses crossing a Downtown Cairo street with a coffee, using his phone one handed

  5. Next.js & SvelteKit Development

    (Web Development)

    Frameworks

    Headless CMS

    Bilingual and SEO

    Hosting and handover

    Next.js with React and TypeScript

    SvelteKit with TypeScript

    Server rendering and static generation

    API routes and form handling

    Tailwind CSS component systems

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  6. E-commerce Website Development

    (E-Commerce)

    Platforms and architecture

    Catalog and checkout UX

    Payments and delivery

    Admin and inventory

    WooCommerce development

    Salla and Zid stores

    Headless commerce with Next.js or SvelteKit

    Custom commerce APIs

    Platform migration

    A young woman with dark curls sitting on kraft boxes, counting wrapped parcels on stockroom shelves

  7. Workflow Automation

    (AI & Automation)

    Lead and CRM automation

    Document data extraction

    Syncing and reporting

    Platforms

    Lead capture from forms, ads and WhatsApp

    Routing and assignment rules

    CRM updates and deduplication

    Follow up reminders and tasks

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  8. Product Photography

    (Content & Production)

    Shot types

    Retouching

    Web delivery

    Campaign assets

    Packshots on white or a solid colour

    Flat lays

    Lifestyle product photos

    Detail and texture close-ups

    Scale and in-hand shots

    A young man in glasses holds a white diffuser over a plain white mug on kraft paper

  9. SEO Services

    (Digital Marketing)

    Technical SEO

    Keyword research

    Content and local

    Reporting

    Core Web Vitals and speed fixes

    Crawl and indexing audits

    Structured data (schema.org)

    Canonicals, redirects and sitemaps

    hreflang and RTL markup

    A young woman with a black bob sits cross legged on a green velvet cafe banquette, looking at her phone